6 Tips for Author Self Promotion You Can Start Today

Quote3Self promotion has a sense of over-confidence about it. Only people who think super highly of themselves can promote themselves unabashedly, right?

Wrong. Self promotion has two sides to it: you and people who receive it. If you build a community online (whether it’s social media, a blog, or a website) self promotion is how to reach that audience. And if that audience is following you, they want to know what’s going on with you and celebrate with you.

6 Tips for Author Self Promotion You Can Start Today

1. Comment on blogs/websites, @-reply or ‘like’ equal to twice as much as you post original content. Shouting into the void doesn’t bring more people to your cause. If you engage with others in a way that doesn’t directly benefit you, other than that personal connection, you’ll find people will do the same for you.

2. Get visual. Have any graphic design skills? (If not, there’s an app for that.) Try putting text over images to create visual interest. Have a popular or new recipe or quote? Put it on an image. This is great for Pinterest, Tumblr, Facebook and Twitter. See Taylor Jenkins Reid’s graphic for her novel AFTER I DO in this post. We’re a culture with short attention span. Capitalize on that.

3. Combine forces. You don’t have to do it alone! Do a Twitter chat with another author. Start a hashtag conversation. Guest post on another person’s blog. Have them guest post on yours. Bring new readership.

4. We are creatures of habit. Start a schedule. A posting or tweeting schedule is important to your sanity and creates reader expectation and anticipation.

5. Internalize a brand or message. Who do you want to be online? The informational resource people can come to? The funny, jokey person that loves to banter? The person that brings insight to causes? The person that shares their personal journey? You can be a mix, certainly, but think about the persona you are and the message you want to share. Start living that message today.

6. Collect email addresses. On your website or blog make sure there’s a place that people can subscribe. Don’t ignore this simple way to collect information for future use like an e-newsletter.

Ready to reach your audience?

Q: Can I Write Fiction For A Living?

googleimages2A: It’s possible. But it’s a lot of hard work and you have to have the right people in your corner.

Here’s how you can make writing a career:

1. The Right Team

You need the right people around you to make it work. You need an agent that you trust and connect with. And your agent needs a team that can support you: contracts expert, sub rights manager, film and TV agent, publicity contacts, editorial contacts and much more. You are not alone when you have an agent that is well connected, has their finger on the pulse of your career and is aware of what’s going on in the industry.

2. Sub Rights

This is the #1 way that authors can make writing a full-time job. Sub rights include selling film and TV rights, audio rights, dramatic rights, translation and foreign rights, and many more. When you have multiple books earning money from multiple sources in multiple countries you are on the road to financial sustainability. One good advance isn’t enough; making money year after year is based on revenue earned in sub rights and royalties. The more hands you have pots in the bigger your success will be.

3. Understanding the business

When writers start out in the business they shy away from asking questions that they really should. Continue reading

Platform Building Links

characterOne of the questions that plagues writers is the dreaded PLATFORM. It’s something that I’ve covered before, but is constantly a topic to be discussed.

I’ve put together a list of the newest and best links on writers building platforms.


Fiction writers, this should be last on your ‘to do’ list. Write an amazing book first.

Non fiction writers, this should be the first thing on your list. Build your platform, then write your proposal.

Best Platform Building Links For Authors:

50 Simple Ways to Build Your Platform in 5 Minutes A Day

100 Things For Authors to Tweet About

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

3 Apps to Help You Write a Marketing Plan

The Five Essential Ingredients of a Great Online Portfolio

Why Authors Should Embrace Twitter

A CEO’s Guide To Pinterest

64 Amazing Twitter Tips

Why Writers Should Be On Pinterest

How To Conduct An Author Blog Tour

Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective

And my top platform posts:

Platform Is A Two-Way Street

Author Blog and Website Must-Haves

How Writers Build Successful Online Communities

Did you know you’re already an author brand?

Are you an author brand?

The minute you publish to Twitter, write your first blog post, or call yourself a writer on Facebook–you’ve started to establish your author brand. As soon as you layer your online identity with posts, pictures and anecdotes they craft a persona in the minds of readers and visitors that you can never fully shake. Your brand should be fluid across your social media sites, website and author bio showing your writing style, genre choice, and personal flair. However, the most difficult thing in marketing is not building a brand (though it’s a close second) but changing people’s opinions about a brand identity that they already know. And repositioning a brand can only come from a place of authenticity.

So how is brand positioning important to writers?

Once you’ve finished your manuscript and decided what your brand is–i.e. what makes you unique–you start to think about how your author brand would position itself with a partner: an agent. This agent already has a brand–the type of authors they represent, their representation style, their reputation with the deals they’ve done–and your best chance at success is pairing yourself with an agent whose brand umbrella you fit under.

Just like a publisher has a brand and their imprints fit snuggly, but uniquely, within it, agents manage their authors based on the brand of their agency and what fits within the areas of what they represent. An agent only takes authors on that they a) want to work with for a career and b) think they can sell, two things that are defined by their existing brand and for which information is available. Continue reading