Social media style, it says a lot about you

Are you an observer or a networker? A curator of content or a tastemaker?

Who you are online is part of your brand. The tweets you send out. The Facebook updates you post. All of these attract followers and sometimes your brand is built around you without you knowing.

Think about it: you’re just being you online, but the people that follow your thoughts are attaching themselves to you and these are the people you are projecting your message to when it comes time to promote your book. On Twitter the people you follow aren’t necessarily the people that follow you–so when you’re trying to grow online remember to think about your following and those that are interested in your message. These are the people that are going to buy your book if you market it correctly to them.

The more information you know about your Twitter followers and Facebook friends (i.e. by engaging with them!) the better you can pitch your message and make it successful (i.e. at book promotion time). People want authentic engagement, so bring your followers the relationship building experience and the product they can care about (and buy!).

You might think you “are” who you’re following but your brand is built around who follows you. When you start to think in this new framework you’ll see your engagement go up and build a tighter community around you.

Further Reading:

How Writers Build Successful Online Communities

Published by Carly Watters

Carly Watters is a SVP, senior literary agent and director of literary branding with the P.S. Literary Agency. She is a hands-on agent that develops proposals and manuscripts with attention to detail and the relevant markets. PSLA’s mission is to manage authors’ literary brands for their entire career. Never without a book on hand she reads across categories which is reflected in the genres she represents and is actively seeking new authors in including women’s fiction, commercial and upmarket fiction, select literary fiction, platform-driven non fiction and select memoir. She occasionally represents children's book projects. Carly is drawn to emotional, well-paced narratives, with a great voice and characters that readers can get invested in.

4 thoughts on “Social media style, it says a lot about you

  1. Interesting take. Thanks for the post. I just found your blog via a Twitter search. I think author branding is crucial while at the same time presenting yourself as a real person. Readers love the direct connection with authors that social media provides. The dynamic should be maximized, but keeping it genuine is key.

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