Q: Should I have a blog or website or both?

Should I have a blog or website or both?

Blogs are wonderful tools to engage with your readership, however they can get a bit cluttered when it comes time for book promotion and online marketing. If you are going to keep a blog but no website make sure your headers are easy to spot and access and give it a website feel.

If you can do a website and blog I would highly recommend keeping the aesthetic style similar to show continuity and connection. Also, make sure they link to one another so readers can bounce between the two. Or make one the micro site of other.

No matter what you choose, make sure your pages clearly link to your social media sites and you social media sites send people back to your webpage or blog. 

If you don’t like to update often: choose a website. There’s nothing less effective than an empty blog that is a place holder for when news comes along. A website can be your business card, just put up the key information or have someone design something very simple. And if you do end up wanting to branch out, you can add a blog as a micro site. For fiction authors starting with a website is a good idea so your readers can find you, find out more about you, and find where to buy your book.

If you have lots of information to share and you have time to update often: choose a blog. If your subject matter (like non fiction, or something visual) would keep you busy with lots of great things to post, a blog is a great way to build you community online. A blog will also let you know if there is a market for your book and if people are enjoying connecting with your material. However, you can’t duplicate all the information from your blog into a book–publishers want new information so they feel they are brining something new to bookstores and your readers–so be careful you don’t show your whole concept, upload all your photos, or share your entire argument and research.

Published by Carly Watters

Carly Watters is a SVP, senior literary agent and director of literary branding with the P.S. Literary Agency. She is a hands-on agent that develops proposals and manuscripts with attention to detail and the relevant markets. PSLA’s mission is to manage authors’ literary brands for their entire career. Never without a book on hand she reads across categories which is reflected in the genres she represents and is actively seeking new authors in including women’s fiction, commercial and upmarket fiction, select literary fiction, platform-driven non fiction and select memoir. She occasionally represents children's book projects. Carly is drawn to emotional, well-paced narratives, with a great voice and characters that readers can get invested in.

9 thoughts on “Q: Should I have a blog or website or both?

  1. Thanks! This is very timely. In your opinion, when should a new author start her platform? Is before she has a contract on her book too soon? I’d like to be ready, but not “jump the gun”.


    1. It’s completely up to you. If you want to create an author website that just says who you are, what types of books you work on, a bio, a picture etc. and keep it simple you can start that at any time. But if you want to start a blog with a meaningful following you need to be thinking 6-12 months pre-publication.


  2. Good advice. Unfortunately when I first began writing fiction I didn’t have book sales as an immediate priority, but I knew I needed to develop some visibility, so I started a blog. That was over four years ago and my ‘followers’, both there and on Facebook, are a disparate group from family, the professional dog fancy, churches, and the writing world, published and not. Clearly when I get closer to having a book to market I will need to do some reorganizing. I like the idea of a website with one of its pages linking to a blog.


  3. I’ve been blogging for over a year now. It’s been a challenge balancing time for blogging, social media, and working on my novels. You’ve reminded me that I also need to set up a Facebook fan page and connect that to my blog. Up to now, I’ve used Facebook just for family and friends. Thanks for the post.


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