Pinterest is the fastest growing social media site ever.
Over 65% of users are women (i.e. potential book buyers).
Pinterest users spend more time on the site than Facebook and Twitter combined.
The most common age demographic is 25-34 (25%).
So how can you make Pinterest work for you as a writer?
You don’t have to be on the site. Yes, it’s just another social media tool, but it’s a highly visual one, one that’s growing fast, and one that’s keeping women glued to their computers and driving traffic to purchase items they see. It shouldn’t be seen as merely a promotional tool, because if you approach it that way you’ll be disappointed. It’s for sharing. It’s visual. It’s for you as much as it’s for other people. It’s about like-minded communities.
What do writers ‘pin’ on the page?
Setting: Use the visual opportunities that Pinterest gives you to bring your story to life. (i.e. maps, landscape, buildings)
Characters: Do you have someone in mind that you would ideally cast in the film version of your book?
Videos: You can pin book trailers or author interviews.
Brand: Use your pins to show who you are in a visual way. Whether it’s historical fiction, or practical non fiction ‘how to’ cooking–share your personal tastes in a focused way.
Inspiration: See some captivating images that might not be right for your WIP (work in progress) right now but you’ll want to save them for later? Why not pin them and keep them in one place so you can simultaneously share them, too?
Cover images: Once your book is sold (and hopefully in multiple foreign territories!) you can post the versions of your book cover from first art to finished product, hardcover art and paperback art, or foreign editions.
Non fiction personal blog images: if you are a food or travel photographer/blogger Pinterest is the place for you. Not only can you share your personal brand, show off your photography and drive traffic back to your webpage or blog, you can start to cultivate a following that is interested in the same things as you and therefore have a built-in community when it comes time for your book.
What do we need to watch out for on Pinterest?
Be careful to pin images that directly link back to where they came from. There are copyright issues. Don’t click and save from Google Images, because the creator of the image won’t get credit. And if you want to drive book sales from Pinterest be sure to grab the link from the Amazon.com page so it will drive visitors directly from Pinterest to an e-commerce page.
Most of all, have fun. It’s a place for visual social connections, like-minded community building, and sharing so embrace it for what it is and hopefully you’ll see rewards. It’s a traffic driver, not a place for self promotion.
Image via Pinterest site