Canada’s newest online sensation is bringing the country together one stat at a time. The growth of the @stats_canada Twitter feed, launched in July 2012, has been explosive, averaging a thousand new followers each day. The statistics are hilariously untrue, but Canadians everywhere recognize themselves in the “statire.”
Like the Twitter phenomenon, Stats Canada: Satire on a National Scale (Penguin, Fall 2013) parodies everything about Canada. History and culture, language, sports and entertainment, politics, weather—nothing is sacred:
- 35% of advice given in any Home Hardware store does not come from an actual employee
- Two-thirds of Canadians are unable to read one side of their cereal box
- 70% of Canadians believe Gordon Lightfoot is a yoga position
- In Canada, 1% of the population controls 99% of the maple syrup
Stats Canada combines the very best of the Twitter feed with all new material—adding graphs, charts, maps, and other original illustrations. It delivers all the humour of the tweets without the 140-character limit.