- Some sort of Website. You need a landing page. (WordPress and About.me help you do this for free. You don’t have to break the bank.)
- A certain level of Social Media proficiency. (It doesn’t have to be everything, just showing interaction.)
- Blog posts that aren’t discussing the submission process in too much detail. Many writers lay it all out there to share the (often lonely) experience with others, but it’s really best if you can keep this to yourself.
- Positive demeanour and Professional approach in your online interactions. It’s a small world! (And editors can Google you too.) Agents choose who they work with carefully, and we like to work with nice people.
- A Personality. You don’t have to talk about books or writing online, if you’re passionate about dogs with paper hats then let your freak flag fly. Don’t be afraid to be memorable.
Bonus points and a gold star for: A smart balance of a website, blog, and 2-3 social media sites. Funny or clever online engagement. Mastering the subtle art of self promotion.
Remember: The only thing worse than a writer with no social media is a social media account that bashes the industry you’re trying to break into.