There are many ways to use Goodreads, but from the perspective of an author trying to get the word out you’re in a great place to find your market.
HOW TO USE GOODREADS FOR BOOK PROMOTION:
Goodreads giveaways are a great way to get early reviews of your book. This sets the tone early. Word of mouth can spread quickly. Organize this with your marketing department and make sure galleys are allotted to this.
2. Paid Advertising
Many writers struggle with the idea of using their own money to promote their book. This is a great way to choose and pay for a package to do your own marketing with your publisher’s assistance supplying graphic designed images–or if you are self-published, on your own.
3. Blog Cross Promotion
You can link your blog through your Goodreads author page so it auto-updates whenever you write a new post. It’s an easy way to make sure your Goodreads author page is another landing page for readers.
4. And most importantly: Adding to “To Read” List
This means emails go out on pub day reminding them to buy! What more can you ask for then that gentle reminder? Everyone that added you to their ‘to reads’ list will be notified.
Q: How do you make Goodreads work for you?