4 Tips To Increase Goodreads Book Promotion

Goodreads: everyone’s favourite social book tracking site. What more can you want as an author than to be where the bibliophiles are?

There are many ways to use Goodreads, but from the perspective of an author trying to get the word out you’re in a great place to find your market.

HOW TO USE GOODREADS FOR BOOK PROMOTION:

1. Giveaways

Goodreads giveaways are a great way to get early reviews of your book. This sets the tone early. Word of mouth can spread quickly. Organize this with your marketing department and make sure galleys are allotted to this.

2. Paid Advertising

Many writers struggle with the idea of using their own money to promote their book. This is a great way to choose and pay for a package to do your own marketing with your publisher’s assistance supplying graphic designed images–or if you are self-published, on your own.

3. Blog Cross Promotion

You can link your blog through your Goodreads author page so it auto-updates whenever you write a new post. It’s an easy way to make sure your Goodreads author page is another landing page for readers.

4. And most importantly: Adding to “To Read” List

This means emails go out on pub day reminding them to buy! What more can you ask for then that gentle reminder? Everyone that added you to their ‘to reads’ list will be notified.

Q: How do you make Goodreads work for you?

More resources:

Free ebook on Goodreads promotion

8 Ways Authors Can Use Goodreads

The Ultimate Goodreads Guide

Published by Carly Watters

Carly Watters is a SVP, senior literary agent and director of literary branding with the P.S. Literary Agency. She is a hands-on agent that develops proposals and manuscripts with attention to detail and the relevant markets. PSLA’s mission is to manage authors’ literary brands for their entire career. Never without a book on hand she reads across categories which is reflected in the genres she represents and is actively seeking new authors in including women’s fiction, commercial and upmarket fiction, select literary fiction, platform-driven non fiction and select memoir. She occasionally represents children's book projects. Carly is drawn to emotional, well-paced narratives, with a great voice and characters that readers can get invested in. View more posts