If you don’t know about Book Baristas you’re probably not on Instagram. Book Baristas, at the time of writing, has approximately 80,000 Instagram followers and is certainly one of the most followed and respected “bookstagramers” around. If you’re on Instagram be sure to follow her! If you’re on the fence about the power of Instagram for books I think she’ll convince you it’s necessary.
She recently took a job working in publishing and has moved to NYC. She continues to blog and bookstagram while working for Penguin Books. Her name is Natasha Minoso and she’s our next “Things I Wish I Knew” series interviewee. I was thrilled to direct her some questions I know writers ask a lot: how do I grow my online platform and how do I work with book bloggers? Read on for the answers…
Book Baristas is a major book recommendation source on Instagram! Congratulations on building that platform. What do you wish you knew when you started it?
Thank you! I wish I would have known that it would be both extremely time consuming and addictive. It’s a lot of work to keep up an Instagram, but its 100% worth it to be able to connect with readers/authors/publishers all over the world on one platform.
When you started Book Baristas did you strategically plan for it to grow on Instagram (as opposed to Twitter) or was that a natural place for the platform to develop? How fast did it grow?
I definitely didn’t plan for it to become as big as it is – creating an Instagram for the blog was just another outlet I could use to drive traffic to my blog’s website. It became apparent that Instagram was going to play a bigger role in this whole blogging world I was suddenly a part of. I’d say it started growing a lot faster after one of my first-ever Instagram giveaways (#BookBaristas5k) in February of 2015 that ended up being a crazy successful giveaway. Since then, it’s been kind of a whirlwind!
What advice can you give to writers about working with book bloggers or Instagram reviewers?
I’d say to remember that these bloggers/reviewers are going to be busy reading/reviewing a ton of other books and to be patient with the time that it can take for a review/Instagram feature to go up. Personally, I feel a sense of urgency when a writer will ask me when exactly I plan to put up a review. Blogging can feel insanely overwhelming so I’d just be more aware of that. Also, be prepared for whatever review/rating you get – sometimes a story doesn’t resonate with a reader and that’s okay.
What advice do you have for writers or bloggers trying to grow their platforms?
Be authentic – your personality and style will make your platforms sing. I can’t stress enough how important it is to be original with your words and ideas. Know your audience – every platform will attract different types of readers. Be honest with your content – if you are passionate about your work, it will show and people are more likely to appreciate your honesty! Lastly, remember that if reading and sharing your love of reading with others is something that you adore doing, then you are in the right place! Books are what bind us together in this community – don’t forget that we are all just readers finding our place in this online bookish world.