Closing Down The Blog

 

Hi everyone, it’s been a great 6 years of blogging, but it’s time to end the party.

My advice to all writers regarding social media and blogging is that if you can’t post consistently with new content then it’s not worth it–and I’m taking my advice! I will leave it up so that you can still read the articles for information.

Thank you to my 3,000 blog followers–and 80,000 visitors a year!– for engaging with me and asking great questions.

Here are some of my top posts from over the years:

On comparison to other writers

On where your book begins

On Instagram

On characters

On category and genre

On querying

On personalizing your query to agents

On your first page

Did you have any favorite posts over the years? Let me know in the comments.

Moving forward, I’m taking the energy I was using on blogging and spending it on my other social platforms. Come follow me over there!
Instagram / Twitter / Tumblr

 

 

 

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4 Easy Ways To Streamline Your Author Brand

Every writer has an author brand whether they know it or not. So how can you take control of it? Here are my four easy ways to streamline your author brand across platforms and within platforms.

TAKE CONTROL OF YOUR AUTHOR BRAND WITH THESE 4 STEPS:

1. Cross-platform brand consistency

Do you use the same author photo on all your platforms (i.e. Website and Instagram) so followers know they’re in the right place? Do you use the same colour scheme or header image on your platforms (i.e. Facebook and Twitter)? Use visual cues to let readers/followers/fans know they’re in the right place. This creates tone without saying anything and is an easy way to start having a consistent brand across the web.

2. Unique content per platform

If you promote the same links across Facebook, Twitter, Instagram, e-newsletter etc. then readers only have to follow you in one place to get the same information. Try creating unique content (but not spamming people about buying your book) for each platform and see how your voice and following can grow in different ways.

3. Engagement

Rule #1 of social media and growing a brand is engaging with comments/readers/followers. Don’t let a single comment go by without replying. Show followers that if they have the time to visit your pages that you have the time to engage with them. Then they’ll keep coming back because they have a personal relationship with you. When it’s time to promote your book they’ll be there to support you.

4. Promote other writers/creators that are consistent with your message/tone/voice

It can be counter-intuitive to promote other people while you’re trying to grow your own following, but believe me–this works! Show the writing community that you’re there for them AND get your name out there by promoting other writers who are comparable to you. This increases your engagement with established authors, shows the marketplace where you belong, and links your name to theirs in google searches.

Try that for a month or two and see how it feels. It will become natural very quickly!

Guest Post: 6 Ways To Make Comp Titles Work For You by Jennifer Johnson-Blalock

I’m so thrilled to have another great guest post for you! Comparative titles are a major conundrum for many writers. How recent? How many? How perfect do they have to be?

I get more questions about comp titles than many other topics–believe it or not.

How can you make them work for you? Literary Agent Jennifer Johnson-Blalock tells us how.

6 Ways to Make Comp Titles Work for You

Comp titles—other works that are comparable to your own book—can be powerful tools to help an agent understand your project. Though you don’t absolutely have to include comp titles in your query, if you choose the right ones, they can get the agent excited: “Oh, it’s like that book? I love that book! I definitely want to read more.” But selecting the right comp can be tricky, so here are a few tips:

 

  1. Choose a comp title that puts your book on the right shelf…and the right table.

Imagine you’re walking through a bookstore—where would your book be? To begin, you want to choose comp titles that are in the same category and genre. Then take it a step further. Say you’ve written a work of women’s fiction. In a bookstore, that might be jumbled up with all the other adult fiction books. But what if they made a themed table—what other books would go on a table with yours? A table with Jojo Moyes (Women’s Fiction to Make You Cry) is going to be very different than a table with Sophie Kinsella (Lighthearted Women’s Fiction to Take to the Beach). And your book isn’t a classic yet; make sure you’re choosing titles that are relatively recent.

 

  1. Be specific.

Your book could probably be placed on more than one table, which is where the classic X meets Y comp title formula comes in. You can be even more specific, though. What about each title makes it comparable to your book? The powerful romance of X with the fast pace of Y tells me much more.

 

  1. But don’t use wildly different comps.

I recently passed on a query that used comp titles so different I couldn’t see how they were talking about the same book. For instance, if you pitch your book as THE FAULT IN OUR STARS meets GONE GIRL, I’ll think you’re not sure what sort of book you’ve written, since those works couldn’t be more different—in category, genre, tone, themes, everything! Specificity can help here, but at a certain point, it’s too much of a puzzle. Choosing books from the same metaphorical shelf will help a great deal. And remember, it’s fine to use just one comp title.

 

  1. Consider a character comp.

Say you can’t think of a great comp for your book as a whole. What about your main character? Maybe you’ve written a protagonist who’s just like Harriet the Spy—but in space. Even though you’re not describing the entire book, helping an agent understand your protagonist will go a long way to her understanding your book.

 

  1. Movies and TV shows can be comp titles, too.

Books are the obvious comp source, but other media can work as well, especially if it’s big and buzzy. I’ve seen comps used successfully with properties like SCANDAL, PRETTY LITTLE LIARS, and SERIAL, just to name a few. Only go this route if it’s a popular, recent show and if it truly is the best comp for your book—don’t tell me it’s like the current Big Thing just because it’s the current Big Thing.

 

  1. Strike the Goldilocks balance: not too famous and not too obscure.

If you set the bar too high, it’s hard for your book to live up to the comparison—no, sadly, your book will probably not be the next HARRY POTTER. On the other hand, if you set the bar too low, you risk the agent a) not having heard of the comp, which makes it unhelpful or b) thinking your book will be too small to pique a publisher’s interest. It’s tough, but you have to find the comp title that’s just right.

 

Jennifer Johnson-Blalock joined Liza Dawson Associates as an associate agent in 2015, having previously interned at LDA in 2013 before working as an agent’s assistant at Trident Media Group. Jennifer graduated with honors from The University of Texas at Austin with a B.A. in English and earned a J.D. from Harvard Law School. Before interning at LDA, she practiced entertainment law and taught high school English and debate. Follow her on Twitter @JJohnsonBlalock, and visit her website: www.jjohnsonblalock.com.

3 Differences Between a Demographic and Your Market

I get a lot of proposals or pitches that say “there are 157 million women in the US, that’s my market” and unfortunately they’re mixing up the difference between a demographic and a market. Publishers (especially publicists) don’t take well to these things because it makes someone seem out of touch from a marketing and sales perspective which is very worrisome considering writers are doing more and more to market their own books–and publishers expect them to.

THE THREE MAIN DIFFERENCES BETWEEN A DEMOGRAPHIC AND A MARKET:

1. A Demographic is a population which generally unknowable in a marketing sense (without data), a Market is data-driven, tangible, and accountable. A Demographic is a fact and often an unattainable group. A Market is an engaged group of probable book buyers rooted in proof.

2. Do you know how to actually reach that Demographic? If so, you’re starting to get a Market.  If you don’t know how to market to these groups then they aren’t your market–you can’t reach them to share your book news.

Market:

  • Do you have a newsletter with subscribers or mailing list?
  • Do you have an engaged social media following with numbers to back it up?
  • Do you have a podcast with regular listeners?
  • Do you belong to any associations or groups (writing, alumni, or professional)?

3. Can you quantify the number of people that will directly encounter your promotion, marketing, or publicity? That’s your Market. Family, friends, co-workers, social media followers, subscribers, associations, groups–this is your market! They will be the people that you share your promotion with. Your publisher will help with bigger markets: their own mailing lists, their distribution reach, their bookstore promotion, their social media circles, existing customers and more. Your publicist will try to increase your market: getting essays, articles, reviews and interviews in front of more eyes. However, you have to do the work too–by knowing the existing market you have and how you want to grow it.