3 Differences Between a Demographic and Your Market

I get a lot of proposals or pitches that say “there are 157 million women in the US, that’s my market” and unfortunately they’re mixing up the difference between a demographic and a market. Publishers (especially publicists) don’t take well to these things because it makes someone seem out of touch from a marketing and salesContinue reading “3 Differences Between a Demographic and Your Market”

Five Ways to Embrace Marketing Your Book (Guest Post)

Today is guest post day! Client, author (LOSING THE LIGHT, Simon and Schuster/Atria Books 2016), and social media expert Andrea Dunlop is here to talk about how to embrace marketing your book. Don’t panic! She has all the answers. (And if you like what you read she is now taking on clients herself as aContinue reading “Five Ways to Embrace Marketing Your Book (Guest Post)”

5 Year Blog-versary Round Up!

Wow, 5 years since this blog began! Thank you to the loyal readers and commenters for your engagement with my posts. I decided to do a round up of some of my top posts over the years. Craft: 30 Questions to Ask Your Main Character When You Start Comparing Yourself To Other Writers 7 Things WritersContinue reading “5 Year Blog-versary Round Up!”

Author Brands: Which Type of Influencer Are You?

Brand. Platform. Influencer. Do these words scare you? If so, they shouldn’t because the fact that you’re online and interacting with this post means you understand a couple, if not all of them. Part of my brand is sharing useful information with writers, so you come here to gain knowledge from my platform. Your personalContinue reading “Author Brands: Which Type of Influencer Are You?”