There are so many great ways to incorporate reading into your New Year’s Resolutions.
Do you want to read more books in 2016? Try Harper’s 50 Book Pledge.
Do you want to read books you wouldn’t otherwise? Here’s a great reading challenge from Pop Sugar!
Do you want to increase the diverse reading you’re doing? Check out WNDB’s campaigns.
Do you need accountability? Try the Goodreads Challenge.
Do you need help with discoverability? Why not follow the Book Riot Read Harder Challenge.
Or maybe you’re like me and have decided to read fewer books next year. That’s right, my New Year’s Resolution is to read fewer books. Why? Because I want to read slower, remember more, and enjoy them more.
Instead of trying to read everything this year–because let’s be serious, there is no way on earth to read all the books published in one year–I’m going to focus on (outside of my clients and slush-pile work reading of course!) the “special to me” books. No beating myself up about not getting to everything. Books are meant to come into your life when you need them most. I can only get out of them what I put in and rushed reading isn’t helping me.
This is my favorite Doris Lessing quote and you’ll quickly see why:
“There is only one way to read, which is to browse in libraries and bookshops, picking up books that attract you, reading only those, dropping them when they bore you, skipping the parts that drag-and never, never reading anything because you feel you ought, or because it is part of a trend or a movement. Remember that the book which bores you when you are twenty or thirty will open doors for you when you are forty or fifty-and vise versa. Don’t read a book out of its right time for you.”
Q: What’s your reading-related New Year’s Resolution? Do you agree with mine?
So much work goes into writing your book, getting an agent, getting it published and then…
you wait to see how the public receives it.
You think getting published is the hard part, but the hardest part is getting your book in front of readers. How are you going to make sure readers find your work?
Top 5 Ways Readers Find Authors:
1. In Stores. Book buyers primary spot for scouting out books is in stores.
2. Word of Mouth. Did you know that the most powerful word of mouth is mother to daughter recommendations?
3. Reviews. Make sure you’re curating your reviews, print or online, newspaper or blog. Post them on your website.
4. Free Excerpts. Once readers get a taste for your voice they’re more inclined to take the leap and purchase your book.
5. Bestseller Lists. Bestsellers fuel more bestsellers. Some book buyers read only the ‘top’ books of the year.
You’ll notice social media isn’t a top contender. Remember, the book buying public is not necessarily like you. Find where your target audience spends time and focus on getting your reviews and excerpts in front of them.
Data from BookNet presentation 20/06/13.
Image via Priscilla Nielsen for NPR.
If you don’t know these terms yet, you will hear a lot about them in 2012:
Transparency is going to be a big feature of publishing in 2012. Traditional publishers are shirking Amazon’s vague operations by implementing portals for authors to check sales data and other information. See this NYT article for more about this feature in 2012.
With Oprah’s book club gone and broadsheet newspapers minimizing books coverage how are readers going to hear about your fantastic fiction? They need to be able to find it. Seems simple? It’s not. There are hundreds of thousands of books published in English each year. Use metadata, co-ops for front of store placement, author blog tours and other innovative methods of publicity to lead readers to discover your work. This is not only the publisher’s job. This is your job as a writer in 2012. From the recent FutureBook conference: “Discoverability starts with awareness and moves through attention and desire before action is taken to buying a book. This can be almost instant online. Personally, if I see a tweet recommending a book or from an author I network with, I immediately download the sample to my Kindle. If there’s no ebook, it’s a lost sale and I think I’m typical of the digital ‘heavy‘ reader market.”
DLP or Digital List Price
This is the price the rights holder places on a copy of their digital content. Unlike print books, digital list prices are easily changeable to encourage sales, optimize promotion with timely events, publishers can determine what prices best suit particular markets, and self-published authors can find their ‘sweet spot’ (where maximum dissemination meets revenue). For more see this PC World article and this NYT article about pricing.
DRM or Digital Rights Management
This is software encryption that discourages piracy and includes features like making your ebooks from the library disappear after the term of the loan. From TechTerms.com: “By controlling the trading, protection, monitoring, and tracking of digital media, DRM helps publishers limit the illegal propagation of copyrighted works. This can be accomplished by using digital watermarks or proprietary file encryption on the media they distribute. Whatever method publishers choose to employ, DRM helps them make sure that their digital content is only used by those who have paid for it.”