4 Easy Ways To Streamline Your Author Brand

Every writer has an author brand whether they know it or not. So how can you take control of it? Here are my four easy ways to streamline your author brand across platforms and within platforms.

TAKE CONTROL OF YOUR AUTHOR BRAND WITH THESE 4 STEPS:

1. Cross-platform brand consistency

Do you use the same author photo on all your platforms (i.e. Website and Instagram) so followers know they’re in the right place? Do you use the same colour scheme or header image on your platforms (i.e. Facebook and Twitter)? Use visual cues to let readers/followers/fans know they’re in the right place. This creates tone without saying anything and is an easy way to start having a consistent brand across the web.

2. Unique content per platform

If you promote the same links across Facebook, Twitter, Instagram, e-newsletter etc. then readers only have to follow you in one place to get the same information. Try creating unique content (but not spamming people about buying your book) for each platform and see how your voice and following can grow in different ways.

3. Engagement

Rule #1 of social media and growing a brand is engaging with comments/readers/followers. Don’t let a single comment go by without replying. Show followers that if they have the time to visit your pages that you have the time to engage with them. Then they’ll keep coming back because they have a personal relationship with you. When it’s time to promote your book they’ll be there to support you.

4. Promote other writers/creators that are consistent with your message/tone/voice

It can be counter-intuitive to promote other people while you’re trying to grow your own following, but believe me–this works! Show the writing community that you’re there for them AND get your name out there by promoting other writers who are comparable to you. This increases your engagement with established authors, shows the marketplace where you belong, and links your name to theirs in google searches.

Try that for a month or two and see how it feels. It will become natural very quickly!

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Digital strategy, do you have one?

An agent’s job is changing as rapidly as the publishing industry itself. We’re carving out new territory for our authors and ourselves. The support we give our authors is more complex in recent times and if you didn’t think you needed an agent before you certainly need one now to help you with your online presence, digital strategy for ebooks and otherwise, negotiate tumultuous and evolving contracts, and all the traditional publishing problem solving.

With the limitless abilities to upload content and provide your readers with entertainment I caution against thoughtlessly self publishing. Even while you are pursing a traditional publishing deal and think that will be your main market your self published works reflect on your author brand more than you know.

It is all too easy, and unintentional, to confuse readers and the marketplace with a website that is ineffective as a platform, and self published work that doesn’t support your growing brand. Things like consistent visual identifiers between your blog, social media, website and cover images are the easiest way to create a brand. This being colour, logos, cover images, tag lines and more.

Think of your website as a hub for the spokes of your brand. Continue reading Digital strategy, do you have one?