High Concept: What is it? Do you need it? And how do you know if you have it?

High concept is something I repeated say I, and other people in the industry, am looking for. But what is it? My succinct definition is highly unique concept with mass-market appeal. This also relates back to my post last week on agents and editors not knowing what they want until they see it. I, as an agent,Continue reading “High Concept: What is it? Do you need it? And how do you know if you have it?”