Platform is a two-way street. Which side are you driving on?

Platform isn’t about producing information all the time. It’s about producing quality content and having it resonate with active readers of your blog, website, Facebook and Twitter feed. Imagine you are driving down the street and everyone is going the other way. Where are they going? What are they going to see? To get peopleContinue reading “Platform is a two-way street. Which side are you driving on?”