How the publishing market is bias to author brands: ‘The personal brandification of the publishing business’

On Twitter yesterday Jane Friedman, Writer’s Digest publisher turned media professor, engaged in an interesting dialogue about how the publishing process is becoming bias to author brands (i.e. authors who can market, publicize and promote their own books).

The concept of the author brand has become more important in recent years, and one that is essential for writers entering the book biz to understand. Long gone are the one-size-fits-all marketing plans and grand publicity tours. Now, marketers need to fine-tune their research analytics to find readers that are not only interested in a certain book’s topic and theme, but also optimize online book discovery. (Self-publishing authors must take on this massive role themselves to be successful.) Agents are now using freelance publicists to cross-promote their clients and maximize book coverage. And writers are now expected to help in this entire process. The writer’s job is no longer done when the book is written. Continue reading How the publishing market is bias to author brands: ‘The personal brandification of the publishing business’