Why Winning Awards Helps Author Recognition

In the spirit of awards season I want to delve into the facts behind literary prizes, how they help sell nominated copies, build author brands, generate publicity, sell backlist editions and how rising writers can use this information to their advantage.

The biggest literary prize is arguably the Man Booker Prize whose shortlist was announced yesterday. The prize does more than award prestige–and a smart sum of  £50,000–to the winner. The award is a publicity machine sparking debate, bets, reviews and interviews for the finalists. The prize nominations sets the tone for the fall publishing season, acts as a shopping list for avid readers of literary fiction, not only selling copies of the author’s current work but also backlist works to inquisitive minds coming across nominated authors for the first time. Continue reading Why Winning Awards Helps Author Recognition