How the publishing market is bias to author brands: ‘The personal brandification of the publishing business’

On Twitter yesterday Jane Friedman, Writer’s Digest publisher turned media professor, engaged in an interesting dialogue about how the publishing process is becoming bias to author brands (i.e. authors who can market, publicize and promote their own books). The concept of the author brand has become more important in recent years, and one that isContinue reading “How the publishing market is bias to author brands: ‘The personal brandification of the publishing business’”